Why you should join us? A Letter to New NMCA Students :
Among the departments of Communication in Taiwan, only the Graduate Program in New Media and Communication Administration (NMCA) at MCU takes aim at the mega trend identified in recent surveys. NMCA introduces to you a new world, comprising Cloud Computing, Data Analysis, Social Marketing, Digital Content, and Multimedia Applications. NMCA Curriculum design also includes Financial Analysis, Human Resources Planning and Media Marketing Analysis to Cultivate you as a holistic talent who will be hotly recruited by firms around the World!
In the article "Global Hot Talents" published in March 2015 issue of Business Weekly, they reported about survey results of talents from different industries. The millennials with the most potential are those who not only understand what is inferred, but are also are good at using interdisciplinary knowledge, understand network thinking, know how to embed code and understand the meaning of each Google Analytics indicator, these have already become basic competencies.
A recruitment advertisement published in Chinatimes in March 2015 stated that applicants be familiar with all kinds of social networking sites and the operation of fan groups, understand the network environment and network language, and also familiar with Photoshop. Furthermore, applicants who are familiar with e-business and network media or posses relevant marketing experience with web portals are more preferable.
According to a reliable source, udnTV, which has been established for three years, will be closed at the end of 2015 due to financial losses. This points out that developing network media not only requires a grasp of technology, but also need to understand business models, audiences' need, and methods for creating profit and managing operations.
Please keep in mind that you are not going to enter the "New Media" century because you are already in the "New Media" and "Self-media" century. If you want to increase your personal value and competitiveness, you must plan your limited time and resources efficiently. Welcome to join the Graduate Program in New Media and Communication Administration, the only program in Taiwan oriented towards "New Media".
We are ready, how about you?