According to the department's mission and goals, courses are designed with the aim to cultivate students with abilities of research, media management, inter-disciplinary research, and foreign languages. In order to achieve these goals, we have faculty members from communication, management and information technology backgrounds. In addition, our department also invites professionals from media firms in the dual teacher program to elevate students’ practical skills.

The Department of New Media and Communication Administration is committed to conduct communications management research and academia-industry collaboration projects to nurture professionals for different industrial needs. In recent years, the Department of New Media and Communication Administration has pursued collaborations with universities in Beijing, Shanghai, Hubei, Hunan, Xiamen, and Hebei, regularly holding academic conferences, study visits and other exchange activities to build cooperative relationships.