Brief History

Undergraduate | Graduate

The Department of New Media and Communication Administration was established in 2009 in response to converging trends in the digital industry, changes in the industry's market structure, and the transformation of media operations. Students first entered this bachelor's program in 2010.
 
 
The Department of New Media and Communication Administration was established in 2009, originally as the Department of Communications Management, in response to converging trends in the digital industry, changes in the industry's market structure, and the transformation of media operations. In particular, the development of new media increases the demand for professionals who possess communication, information, and managerial skills to work in the field. In order to keep up with market needs, the Graduate School of Communications Management merged with the Department of Digital Information Communication to form a new department, which then transformed into the present-day Department of New Media and Communication Administration.

The Department of New Media and Communication Administration aims to cultivate professionals who can develop a global vision and can manage digital information and communications. In terms of course planning, students principally focus on basic professional subjects in their first and second years of study, and begin to systematically study modules on 'digital media' and 'media management' in their third year to prepare for careers in e-communication.

In addition, the Department also places considerable emphasis on the students' practical skills by providing them with opportunities to present their work via the campus media and by collaborating with other university departments to strengthen its students' skills. Moreover, the Department holds various seminars and provides opportunities for students to work in the industry to foster academic-industry collaboration and cultivate eight core competencies.

Students who graduate from the department can choose to pursue graduate study or earn certificates in fields such as marketing, web page design, multi-media design, advertising planning, etc. to become qualified professionals. In addition, students can serve as managers in media company departments, such as human resources, financial planning, news editing and gathering, multi-media planning, and marketing.
 


 
 
 
The Graduate School of Communications Management was founded in April 1995, as the first graduate school in communications management in Taiwan. The Executive Master of Business Administration (EMBA) in communication was established in 1999. The goals of the graduate program have always been put equal weight on theories and practices, and to cultivate communications management professionals. To date, alumni have been working in different media outlets and other entities. Besides cultivating numerous talented professionals in this field, many of the program's graduates have also been promoted to management posts.

The intention of establishing the current graduate program in New Media and Communication Administration is to keep up with the rapid development of communication technology, and to deal with challenges in media management.
 
Course Name Course Content
Professional Core Courses

Communication Theory
Management Theory
Communication Research Methods
Statistical Methods in Communication
Seminar on the Media Industry
Seminar on Communication Management

Communications Management Courses

Human Resource Management in the Media
Media Organization Management
Information Management
Media Financial Management
Digital Media Research

Market Management in Communication Courses

Media Marketing and Promotion
Studies on Media Marketing Strategies
Brand Management
Public Relations Campaign Design
Marketing in Creative and Cultural Industries
New Media Marketing

Disseminating Environmental Courses

Sociology of the Media
Media Policy and Regulation
Communication Ethics and Regulation
Political Communication
Cross-cultural and international Communication
Action Research in Information Society

Communication Theory Courses

Project Management in Communication
Seminar on International Communication
Seminar on the Media of Mainland China
Seminar on Information Communication
Seminar on Communication Practices
Seminar on Culture and Creative Industries
Research Design for Communication Studies



 
The degrees granted in this framework can be applied retroactively to students
who entered from 2013
Certificate's
English name
Grant's
English name
Grant's
abbreviation
Academic Year Effective
Department of New Media and Communication Administration Bachelor of Arts B.A. 2015-16
Department of New Media and Communication Administration Master of Arts M.A. 2015-16
Department of New Media and Communication Administration Master of Arts M.A. 2015-16
 
The degrees granted in this framework can be applied retroactively to students
who entered from 2011-12 academic year
Grant's
English name
Grant's
abbreviation
Certificate's
English name
Bachelor of Arts B.A. Department of
Communications
Management
Master of Arts in
Communications
Management
M.A. Department of
Communications
Management
 

▲The dean, Professor Ni, Yen Yuan, took a group photo with students.

 

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