The Department of New Media and Communication Administration was established in 2009, originally as the Department of Communications Management, in response to converging trends in the digital industry, changes in the industry's market structure, and the transformation of media operations. In particular, the development of new media increases the demand for professionals who possess communication, information, and managerial skills to work in the field. In order to keep up with market needs, the Graduate School of Communications Management merged with the Department of Digital Information Communication to form a new department, which then transformed into the present-day Department of New Media and Communication Administration.
The Department of New Media and Communication Administration aims to cultivate professionals who can develop a global vision and can manage digital information and communications. In terms of course planning, students principally focus on basic professional subjects in their first and second years of study, and begin to systematically study modules on 'digital media' and 'media management' in their third year to prepare for careers in e-communication.
In addition, the Department also places considerable emphasis on the students' practical skills by providing them with opportunities to present their work via the campus media and by collaborating with other university departments to strengthen its students' skills. Moreover, the Department holds various seminars and provides opportunities for students to work in the industry to foster academic-industry collaboration and cultivate eight core competencies.
Students who graduate from the department can choose to pursue graduate study or earn certificates in fields such as marketing, web page design, multi-media design, advertising planning, etc. to become qualified professionals. In addition, students can serve as managers in media company departments, such as human resources, financial planning, news editing and gathering, multi-media planning, and marketing.