The Department of New Media and Communication Administration was established in 2009 in response to converging trends in the digital industry, changes in the industry's market structure, and the transformation of media operations. Students first entered this bachelor's program in 2010.
The Department of New Media and Communication Administration was established in 2009, originally as the Department of Communications Management, in response to converging trends in the digital industry, changes in the industry's market structure, and the transformation of media operations. In particular, the development of new media increases the demand for professionals who possess communication, information, and managerial skills to work in the field. In order to keep up with market needs, the Graduate School of Communications Management merged with the Department of Digital Information Communication to form a new department, which then transformed into the present-day Department of New Media and Communication Administration.
The Department of New Media and Communication Administration aims to cultivate professionals who can develop a global vision and can manage digital information and communications. In terms of course planning, students principally focus on basic professional subjects in their first and second years of study, and begin to systematically study modules on 'digital media' and 'media management' in their third year to prepare for careers in e-communication.
In addition, the Department also places considerable emphasis on the students' practical skills by providing them with opportunities to present their work via the campus media and by collaborating with other university departments to strengthen its students' skills. Moreover, the Department holds various seminars and provides opportunities for students to work in the industry to foster academic-industry collaboration and cultivate eight core competencies.
Students who graduate from the department can choose to pursue graduate study or earn certificates in fields such as marketing, web page design, multi-media design, advertising planning, etc. to become qualified professionals. In addition, students can serve as managers in media company departments, such as human resources, financial planning, news editing and gathering, multi-media planning, and marketing.
The Graduate School of Communications Management was founded in April 1995, as the first graduate school in communications management in Taiwan. The Executive Master of Business Administration (EMBA) in communication was established in 1999. The goals of the graduate program have always been put equal weight on theories and practices, and to cultivate communications management professionals. To date, alumni have been working in different media outlets and other entities. Besides cultivating numerous talented professionals in this field, many of the program's graduates have also been promoted to management posts.
The intention of establishing the current graduate program in New Media and Communication Administration is to keep up with the rapid development of communication technology, and to deal with challenges in media management.
- Communication Theory
- Management Theory
- Communication Research Methods
- Statistical Methods in Communication
- Seminar on the Media Industry
- Seminar on Communication Management
- Human Resource Management in the Media
- Media Organization Management
- Information Management
- Media Financial Management
- Digital Media Research
- Media Marketing and Promotion
- Studies on Media Marketing Strategies
- Brand Management
- Public Relations Campaign Design
- Marketing in Creative and Cultural Industries
- New Media Marketing
- Sociology of the Media
- Media Policy and Regulation
- Communication Ethics and Regulation
- Political Communication
- Cross-cultural and international Communication
- Action Research in Information Society
- Project Management in Communication
- Seminar on International Communication
- Seminar on the Media of Mainland China
- Seminar on Information Communication
- Seminar on Communication Practices
- Seminar on Culture and Creative Industries
- Research Design for Communication Studies